Max Gawn is auctioning off his famous beard.
The big man shaved his beard off the other day, leaving him almost unrecognisable.
He's collected the hair, stuffed it in a bag, signed it and chucked it on eBay.
"The beard comes in a bag personally signed by Max and presented in a beautiful presentation box," the eBay page writes.
"The one-of-a-kind item will become a treasured collector's item for any AFL or Demons fan."
The beard is currently priced at $189.50, with nine days remaining.
It is all to raise funds for the Reach Foundation, the official charity of the Melbourne Football Club.